SEO Expert Management Website Optimization Tips
Search Engine Optimization still plays a huge role in how the search engines rank websites. But it is rapidly changing. What worked five years ago may no longer be valid these days.
At SEO Expert Management of Orange County, California, we know the importance of keeping up with the changes that take place in the SEO space, and that’s our commitment for local businesses who want to grow online.
Let’s talk about one very crucial aspect of SEO: on-page optimization. While off-page optimization such as getting listed on third party sites, link building and social media marketing is crucial to building your site’s popularity, on-page optimization tells the search engines about what your business is all about.
On-page optimization is setting your business’ main website up for proper identification, and it’s crucial for attracting organic traffic. Done right, on-page optimization could also get you to Google’s first page of search results.
In fact, if the competition in your business is not high, on-page optimization is enough to get your business to the first page of Google.
The following are quick steps to optimizing your page for local search:
Localizing the meta tags
So you’re running a local pet store in Liverpool. Instead of just putting in, say, ABC Pet Store on the title tag, put ABC Pet Store Orange County or Orange County Pet Store – ABC Pet Store. Specifically tell the search engines where your business is at on the title.
The description tag should also include Liverpool in it. But you want to be creative in writing the description tag because it serves as the teaser text on the search results.
Right below the title on the search results shows the description. Your description should say something like, “If you’re looking for a Liverpool pet store, ABC is the right place for you” or “What’s the best Orange County pet store? Click on the link to find out more.”
Optimize the About Us page
The about us page is the perfect place to write about who you are and where specifically you are located. On the About Us page, use keywords. Tell customers why you are the best Liverpool pet store.
Have a dedicated Contact Us page
Here, include your business’ complete address and phone number. Avoid phone 1-800 phone numbers. Instead use a geographically-marked phone number for your business.
Seo Expert Management can provide you with on site optimization help to get your website ranking on the first page of the search engines.
Contact our seo expert team today and let us help you generate more online visibility with proper on site optimization.