5 Critical Questions to Ask When Hiring an SEO Company
If you have an idea of digital marketing, you know that well-implemented SEO is elemental in generating profitable organic traffic necessary for more leads and sales. It’s for this reason that you want to hire an SEO company.
The right SEO company will drive more organic traffic to your website and help you scale your profits. Contrarily, the wrong partner will use black hat practices, leaving you struggling with penalties and incredible damage to your search engine ranks.
How Will You Implement an SEO Strategy Specific to our Industry/Business?
It’s wrong to assume that SEO is a one-fits-all solution. Your SEO partner should demonstrate a clear idea of the unique SEO requirements for your industry, business, and targets. Undoubtedly, a SEO company with a sizeable global market requires a different SEO approach from a local enterprise targeting customers within their region of operation.
Experience in your industry is not a requirement, but it’s a major plus when it comes to selecting an SEO company. Work with professionals who understand your business and can customize SEO techniques to suit your needs.
How Long will it Take to See the Expected Results?
No company should guarantee you first page ranking in a specific time. However, a professional SEO partner should be able to give you a realistic timeline of results, having undertaken thorough keyword research along with prior technical analysis of your site.
Gaining from legitimate SEO takes time, with the general period being about six months. Be wary of a company that promises quick results without specific strategies. They could be simply incompetent or trying to mislead you to land a contract with you.
What’s Your Approach to Link-building?
Incoming links have a significant influence on SEO performance, and thus you want to know the link-building strategy of a particular SEO agency. Whereas most SEO agencies promise hundreds of links in no time, it’s no secret that the majority of these links are of low quality, besides posing a threat to your site.
The discussion should major on the quality rather than the quantity of links. The general rule of thumb when it comes to link building is creating relevant, helpful, and high-quality content that will generate organic links to your site.
Which SEO Tools do you Use?
Whereas there are several SEO tools on the market, you will be interested in knowing why the SEO company uses particular options. They should also be able to demonstrate the impact of the preferred tools.
Nonetheless, ensure that the company uses the tools to do the right job. Be wary of an agency that uses content generation and link-building tools. Let the tools do the calculation while the team does the thinking, depending on the tool results. A legitimate company will use the right tools for:
- Undertaking keyword research
- Conducting competitor analysis
- Monitoring rankings
- Monitoring backlinks
- Tracking results
- Analyzing the potential of ideas
- Do they Provide Reports
Performance assessment enables you to pinpoint areas of weakness and make appropriate adjustments geared to make your SEO efforts a success.
It’s brainer that you should seek to know whether the SEO agency provides its clients with performance reports. You also want to know how frequently and under what terms the reports will be provided. The reports should be easy-to-understand and tailored to your goals and performance indicators.
Be sure to ask for some samples to know the kind of reports to expect from the SEO company. Avoid a team that cannot provide precise details about progress measurement and reporting.
The right SEO practices can help you stay ahead of the competition while enjoying higher ranks in search engines and more conversions. Nonetheless, you cannot achieve your SEO objectives without involving the right team. By asking the above questions, it becomes easy to weed out illegitimate agencies and land an SEO company ready to be a true partner to your enterprise.