The subtle art of Link Building
In the world of eCommerce, an efficient link building strategy is a key factor for reaching SEO success. There are a lot of approaches you can take towards SEO link building, but we’ll focus on a few important ones that will surely help you achieve better traffic.
But what does link building actually mean? It’s pretty straightforward: You need to have attractive, linkable content, in order for it to be able to attract natural links to your website and generate potential customers.
We’re about to share with you just a few of the techniques and strategies that have worked for us in this world of online business. Tips on how to use your content in a smart way, in order for it to get more visibility on authority media outlets and, consequently, get new followers on social media, and get the high quality links that you want for your business.
One of our favorite tactics is Guest posting. This is probably the most powerful example of how you can get a link on a well-known domain with just the text you want there. This process is considered a legitimate way to build links, because you’re giving something (the content you’re writing) in exchange for a link back to your site.
A good technique for link building is using infographics. It has become very popular over recent years. The philosophy behind this technique is based on the fact that there will be people who will embed your infographics on their website, but won’t link it back to your site.
This is a common practice, no surprise there, but that means that there is often opportunity for you to reach out the website owner via email and (politely) ask them to add a link to the original source, A.K.A. give you some credit.
Another way to link build is getting a link from your local Chamber of Commerce. This is a guaranteed link opportunity just waiting for you to seize. There can be some cases where it takes some time to find the right person to get in contact with.
Depending on the size and of your company, you’ll probably have many employees who have their own blogs, personal sites, or other sources where you can push your links on. These kinds of links are often a great way to get links from quality sources that allow you to change the anchor text as you see fit.
There are many, many more link building strategies you can use, so be sure you stay up to date on the latest and most efficient ones, and also try to do it in a safe way. There are many techniques that can be frowned upon by Google and could hurt your business in the long run.
Happy link building!