Search Engine Optimization changes fast and it does not take long to fall behind and get dropped in the rankings, especially as a business owner doing your own SEO. We are going to look at five mistakes that most of you are making.
1.FOCUSING ON PAGE RANK OR AUTHORITY
Page Rank used to be a good avenue to look at when evaluating the quality of a website or how beneficial a back link could be. Some people realized that tool bar page rank was not being updated regularly and turned to domain authority as a key indicator. When looking for a top company in SEO look for these key factors, are they well-written and have good information on the website? Is the content relevant to what you are looking for? Are there very many posts on the site? If you can answer yes to those questions, you have found a good target site to help you with your SEO services
2.BEING TOO CONSERVATIVE
With the constant Google updates and their massive misinformation campaigns, people are scared to try anything new to help get found online with SEO. If your website does not get any traffic from search engines; what could you possibly have to lose right?You could get your site completely de-indexed, but unless you are intentionally using black hat tactics on a large scale, the chances are slim to none. If you were not getting search traffic anyway, who cares? Just go back to getting referral traffic.
3.BUILDING YOUR ENTIRE SEO STRATEGY FROM BLOG TIPS
You can read a lot of good information online and you can develop a pretty solid understanding of the basics of SEO by reading respected sources. If you do not test your own methods and measure the results, you are always going to be following and in an industry that changes so quickly, that is not a good position to be in.
4.WRITING CONTENT AND NOT PROMOTING IT!
Sorry folks, great content alone is not going to get you very far. If you do not have a following already, great content won’t do anything for you. Promoting content is far more important than producing it at volume. Spend time promoting posts already on the site and stop writing five posts per week that are junk and start writing and promoting content that makes sense and will engage your clients and keep them coming back for more. Make sense now?
Contact SEO Expert Management to help you with any of your online marketing needs and SEO services. We are here to help you get found by clients and gain access to the masses looking for the services that you have to offer them. Contact us now to help you gain traffic and sell more through your online store or business.