Local Digital Marketing Services for Orange County Businesses
Running a business in Orange County can be extremely competitive but with the right digital marketing strategy in place you can gain a competitive advantage and more exposure for your business. With new companies constantly popping up, it’s vital to have an effective digital marketing strategy if you want to stand out and attract more local customers.
Implementing the right digital marketing techniques can help increase your online visibility, reach more potential customers in OC, and ultimately grow your business. But with the multitude of options available, it can be difficult to know where to start and which services are most important.
We will explore the top local digital marketing services Orange County business owners should consider to boost their success in 2023 and beyond.
Website Design & Development
Having a modern, optimized website should be the foundation of any local digital marketing strategy. Your website is often the first interaction consumers will have with your brand. An outdated, slow, or poorly-designed site can turn off customers and prevent them from engaging further with your business.
For OC businesses, it’s important to have a responsive website optimized for mobile devices. Over 50% of searches in the area happen on smartphones or tablets. If your website isn’t mobile-friendly, you are missing out on connecting with a huge number of potential local customers.
Your site should also be built with your target customer and relevant keywords in mind. For example, a retail store might design product and brand focused pages with local keywords like “Orange County fashion boutique” to reach interested shoppers.
Make sure your website is easy for visitors to navigate, provides all the necessary information about your products or services, and conveys your brand effectively. This gives site visitors the best chance for converting into paying local customers.
Digital Marketing (SEO)
With 71% of web traffic attributed to search engines like Google and Bing, search engine optimization (SEO) is a must for OC businesses wanting to boost their visibility. Digital marketing helps elevate your website in search rankings so local customers can more easily find your business when searching relevant keywords.
On-page optimization, high-quality backlinks from reputable sites, published schema markup, and regular fresh content are all signals that boost your authority and rankings for local Orange County keywords. For example, an Irvine dentist would want to rank for terms like “Irvine dentist,” “dental implants Irvine,” etc.
It’s also wise to optimize for voice search and featured snippets that appear at the top of results. Appearing in these prime positions improves click-through rates up to 30%. Voice search queries like “Where is the nearest dentist office?” are becoming more and more common as well.
digital marketing improves your discoverability and helps you capture web traffic from local searchers who are actively looking for the products or services you offer.
Google My Business
With Google capturing 92% of search traffic, every OC business needs to have a complete and optimized Google My Business listing. This gives you an opportunity to stand out in Google local search results with your business info, photos, local keywords, and link to your website.
Make sure your business category and service areas are set properly in Google My Business. Fill out your business description, address, phone number, hours of operation, and add plenty of photos that show off your products, workspace, and staff.
Enable features like Google Posts and Google Q&A that help keep your listing active and engaging. Request and monitor customer reviews to build up your star rating and reputation.
For many local searches like “auto repair shops near me,” Google My Business listings appear above organic results. Complete your listing and keep it updated to ensure customers can find accurate info for your Orange County business.
Utilizing social media platforms like Facebook, Instagram, LinkedIn, and Twitter provides a direct way to reach local customers where they already spend time online. 72% of people in the US use social media, presenting a huge opportunity for OC brands.
Facebook remains the top platform, especially for connecting with customers in a local area. Run Facebook and Instagram ads targeting specific demographics and locations within Orange County. Publish regular organic content and engage with any comments or reviews.
Use Instagram to showcase products and business culture through photos and videos. Leverage Stories and Reels to attract new followers.
LinkedIn and Twitter allow you to establish thought leadership, network with other local professionals, and participate in relevant discussions.
Make sure all platforms have links directing people back to your website to drive traffic and conversions. Social media provides a versatile way to increase brand awareness and website traffic from local communities.
Creating and distributing valuable, relevant content not only engages customers, it also helps improve your digital marketing and SEO and establish expertise on topics related to your business. For local OC brands, content marketing represents an opportunity to connect with nearby customers by providing info tailored specifically for them.
Blog articles, videos, guides, newsletters, webinars, and both social media and website content allow you to highlight your products, share company news, address FAQs, and more. Information related to your services helps attract people searching for solutions to their problems.
For example, a fitness studio could publish blog posts about healthy living tips while an OC car dealership could produce auto maintenance videos. Useful and educational content demonstrates your knowledge so consumers are more inclined to buy from you.
Distribute content across your website, email lists, and social channels. Also consider guest posting on local blogs or news sites. Make content easily shareable so followers help spread the word about your brand.
Pay-per-click (PPC) advertising through Google Ads is a fast, flexible way to drive traffic from the world’s most popular search engine. Google Ads allows you to display text, image, or video ads on Google alongside organic search results.
With Google Ads, you only pay when someone clicks on your ad. This makes it easy to control your daily budget and maximize reach. Target your ads based on keywords, location, audience, interests, and more to hone in on potential customers in Orange County.
For example, a custom pool builder could run Google Ads for search terms like “Orange County pool builder” or “custom pool construction in Irvine.” Their ads would then appear when relevant searches are entered within their target OC regions.
Google Ads work great for boosting visibility and traffic to your website from local searches. You can also retarget website visitors across Google’s Display Network. This keeps your business top of mind as people browse other sites.
Building an email subscriber list gives you a direct line for staying in contact with customers. Email open rates in the US average around 20%, much higher than most social platforms. It allows you to provide value through content and special promotions.
Offer incentives like discounts or downloads in exchange for emails. Keep subscribers engaged with newsletters, alerts, educational content, and special offers. See what type of messaging resonates best with Orange County recipients based on open and click rates.
Segment your list by location, demographics, or other factors. This lets you tailor emails to different audiences. For example, a boutique could send OC customers emails about new product arrivals while promoting clearance items to their national list.
Email is a reliable method for nurturing leads, driving repeat business, and increasing local brand awareness. Maintain permission-based lists and only send relevant, useful messages that recipients want to open.
In conclusion, utilizing a mix of these local digital marketing services can drive real results for Orange County businesses. Adjusting your strategy based on data and performance allows you to double down on tactics that work for your specific brand. Don’t spread yourself too thin. Focus on optimizing channels one at a time.
With the right local digital marketing company, social media outreach, content, Google Ads, and email marketing, you can substantially expand your online presence and win new customers right in your backyard. If you need assistance creating your digital marketing plan or managing day-to-day execution, don’t hesitate to reach out to discuss your goals and how we can help take your OC business to the next level online.