Quick Guide on Marketing SEO Services in Los Angeles
A few business owners in Los Angeles appreciate the potential of search engine optimization and this is why properly marketing SEO services is important.
It comes as no surprise that most businesses are quick to dismiss pitches from SEO firms in favor of less effective or costly means. Furthermore, there are countless agencies offering SEO services in Los Angeles, contributing to high competition.
So, how do you beat these hurdles as an SEO service provider? It’s time to work on your marketing. The right marketing techniques could be the ultimate difference between rejected pitches and long-term relationships with clients.
Thus said, here’s what you should do to get your SEO services noticed and hired.
Strengthen Your SEO
It all starts with walking the talk. You can’t claim to help businesses gain high rankings while your site ranks poorly on search engines. So, you want to optimize your SEO to increase your site’s visibility and showcase your ability to deliver the desired results.
Tap into content marketing, effective web design, and social media best practices to strengthen your online presence. Ensure that your SEO content portrays you as an expert in the field. This way, your target businesses can ascertain that you drink what you preach.
Feature Testimonials Online
You don’t need someone to explain the power of testimonials. A single recommendation can work magic for your business. For this reason, encourage your clients to recommend your company to their friends in need of SEO services.
You also want to feature written feedback on your website and social media pages. When it comes to website testimonials, ensure that they are visible to any user visiting any of your site’s pages-there are widgets to help you with that.
When pitching to potential customers, don’t forget to include a link to the testimonials. Alternatively, you can paste one or two of the testimonials in each email.
Draft Case Studies
It’s essential to back your testimonials with SEO case studies, comprehensively explaining each project you delivered to your clients. Case studies can help support your pitches to potential clients while setting you apart from your competitors.
Your case studies should feature precise measurement results showing the initial and final metrics of the website. You also want to state the expectation of the client and what you eventually delivered. Be sure to include timeframes so that it becomes easy to identify the results obtained within a particular time.
Learn the Art of Effective Cold Emailing
Most cold emails are either deleted or spammed, but could be your game changer when you do them right. The trick is to distinguish your emails from your competitors’. Wondering how?
First, perfect your subject lines. Draw your target audience into reading your email with a relevant and intriguing subject line. Nonetheless, note that overly salesy and misleading subject lines will only land your emails in the spam sections.
When it comes to the email body, avoid sending a single template to all your targets. Customize your message according to the specific interests of particular groups and subgroups, ensuring that your message is authentic and transparent.
Target Particular Industries/Niches
It’s wise to target specific industries when marketing your SEO services in Los Angeles. However, you want to ensure that you’ve had significant success in the industries in the past.
Start with analyzing all your previous clients and their industries. You may discover that a considerable percentage of your clients operate in a particular niche (let’s pick law in this case) while the remaining portion is spread over a variety of niches or industries. This proves your expertise to help law firms succeed with your SEO expertise.
Following this discovery, you can confidently customize your pitches to attorneys.
Drawing more clients into your SEO company in Los Angeles and keeping up with the intense competition takes effective marketing combined with the delivery of quality services. Reinvent your marketing with these tricks to drive incredible leads into your business and continually grow your brand.