5 Benefits Of Using Video Marketing For Your Online Business
The use of video marketing has exploded in the last few years in the internet marketing world. Along with the newest algorithms made by Google, the standards for high quality content has never been higher. The truth is, if you want your online business to be seen by your target audience, you need content that they actually want to see, and which has been proven to provide increased traffic and sales.
Here are the 5 main benefits of using video marketing:
Widen Your Pool Of Targeted Visitors.
Many online users worldwide are watching videos of some sort, whether that be through Youtube or another video platform. People also tend to find watching videos more enjoyable than reading articles, and find it less time consuming. Using video marketing in your SEO strategy will open the door to a larger audience, and can naturally increase the traffic coming to your site.
Search Engines Love Videos.
Top search engines like Google, Bing and Yahoo love finding quality videos to show their audience. Since it is likely that there are fewer videos than written content of a certain topic, it is easy for search engines to find those as the most relevant piece of information, and to rank them on the first page of results. Just imagine what this could mean for your business.
Video content can now be easily viewed from a mobile device such as a smart phone or tablet. People on-the-go may prefer to watch a video rather than read content on a mobile device, since the text is small and may be hard to read, and if they are traveling and doing multiple things at once, the user can plug in headphones and listen to the video, rather than having to stop completely and read text.
Videos Can Be Re-Worked Written Content.
For many online business owners, it is difficult to come up with unique content that has never been published before, as well as taking the time to research new topics. Instead of stressing about creating new, fresh content, you can take important points from different content sources you find are valuable to your audience, and convert it into video. You will be able to provide the high quality content that is relevant to your consumer, and publish it in a new way.
Create An Authority Status For Your Business.
By creating multiple facets of quality content for your target audience, you will significantly elevate your online presence to one of an authority status in your industry. Consumers will view your published content as expert advice from a reputable source. After all, if you rank higher in the search engines, from the use of written and video marketing, your audience will automatically associate an authority status with your business name.
Video marketing is one of the most popular ways to get your business message across, because in reality, people want to see information coming straight from the mouth of another customer or the business owner them self. This method instills trust in the customer, making them more likely to buy from you.