Most Common SEO Services for Small Businesses
If you own a small business, it can be overwhelming when it comes to hiring SEO services. There are so many different service providers offering a wide range of services. It can be difficult determining what is necessary and what isn’t.
Having a good understanding of the necessary SEO services is vital when narrowing down your choices. You’ll be on the right track if you choose a service provider that offers the following services at a minimum:
- Technical audit
If you already have a website, then this should be the first service your consultant should offer you. A skilled SEO provider will want to know where your website is in terms of ranking and SEO in order to know where to start from.
- Keyword research
Keywords are central to the success of an SEO campaign. It is important to know which keywords to target to improve your rankings on search engines. An SEO service provider should provide you with services for keyword research at the least. This will help you put together a plan for an effective SEO campaign.
- Page creation and optimization
If you don’t already have a page with content built around your keywords, a good consultant will help you develop such content. If you already have a page with content on it, the consultant will help to optimize the content and improve the page’s ranking on relevant search results pages.
- Link building
SEO isn’t only about having the right keywords on your page. It also involves building links. It is important to ensure that the SEO consultant will use white hat techniques to build high quality links. The promise of building hundreds of links within a number of days should set alarms off in your mind. Link building is a process that takes time. The best links are built manually with great attention paid to detail and quality.