The science of customer conversions
If you want to make it in the world of eCommerce, you need to get your product or service to your customers, and be publicly talked about and seen online. In order to achieve this, you need conversions. But before we delve too deep into the subject, let’s review: what is a conversion?
A conversion is indeed the most important factors that help you achieve success of your online marketing strategy. It’s the thing that makes your visitors do what you intend them to do, which could vary from buying your product, acquiring your service, signing up for a newsletter, webinar or event, download a file or fill out a contact form.
Having an eCommerce website that doesn’t present useful opportunities for conversions means that your website is dead, invisible, and pretty much just being an informational tool instead of a sales platform.
You probably have your SEO tools at work, and that is fine, they help with positioning your website and help you get traffic, but all of the SEO tools you can find are not going to improve your conversion rate by themselves. You need to pay more attention to your website, in order to spot the flaws and the opportunities for improvement.
When you check your website, does it have a content management system that allows the function of adding/editing content directly to your website? Do you have good titles and meta descriptions on your pages? Does your website use calls to action? Does it have contact or lead generation forms for your customers to fill? These are just some of the important questions you should ask yourself while reviewing your eCommerce website.
One of the biggest factors that hurt your SEO is duplicate content. While most sites don’t have reasons to worry about this issue, eCommerce sites are most likely at risk. This is because product descriptions tend to be similar from one website to the next. That means you need to be aware of similarities among the contents of your site.
Although we focus on conversion rate tips, while we do so we help our SEO. How does this work? You may ask. As you make your website user-friendly and easy to browse, you’re giving your customers a great online shopping experience, which in turn gives you a better chance of receiving natural mentions, shares on social media, and even referrals from satisfied customers.
The world of eCommerce, SEO and online business is an ever-evolving one. The tactics used to improve conversions may change from time to time, so don’t forget to stay up to date by visiting our website, you’ll never know when new opportunities present themselves!